By userJan 2020
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Google Chrome plans to identify and label slow websites

In this era of digitalization, a website is the first thing a person checks out about any business. It lends a digital platform to your business. A digital platform has a wider reach than any other media and pushes your business beyond geographical proximity. Websites are a keystone of every business.

How slow websites impact your business?

A slow website is disadvantageous in a variety of ways. Let us have a glimpse of how a slow loading website can affect your business’ growth and development:

1. Drop-in traffic: 

A slow website results in a decline in the number of visitors on your website. People do not like to spend much time on a website that loads slow and immediately switches to other similar websites to buy the service/product they need.

2. It creates a negative impact on SEO:

Page loading speed is one of the key factors used in SEO algorithms to rank pages on a search engine. Hence, it harms the SEO ranking. Further, slow websites are heavily penalized by search engines.

3. Hamper user experience: 

A slow website makes a user lose his confidence on the site. He or She cannot navigate seamlessly through the app resulting in poor customer experience.

4. Affects mobile versions as well:

A website that loads slowly will surely load slowly in mobile devices as well. Since the majority of the population surf the Internet on their mobile phone, a slow-loading webpage will severely impact your business’ revenue and growth.

Google’s big move to identify and label slow websites:

Recently on 11th November 2019 at the Chrome Dev Summit in San Francisco, Google announced its big plan to identify and label websites that load slowly by way of badges. However, the technology giant hasn’t yet determined the exact way of labeling the slow websites. But, it has mentioned that it might experiment with different options of badging the websites to see which makes the most sense and prove beneficial to the users.

Thus, a user will be able to make out if a particular website is acting slow or is it slow Internet connection. In this process, it will help website owners to take necessary actions to improve page load times.

Google may add a new badge on the websites to highlight slow-loading websites. The badge will appear on the loading screen displaying “usually loads slow”. Google will take into account different factors to determine the loading speed of a website. Some of these factors include historical latencies, improper host, in-optimized browser, network connections, device’s hardware, etc. (incorrect wordings)

Google may also make use of a splash screen to warn users about a slow-loading website. It may also make use of colored progress bars, red for slow websites and green for fast websites. Whatever option the Company uses, it will thrive to offer the best experience to its users.

Google Chrome’s team has also quoted that in the future; it may identify fast or slow sites with clear badging.

Apart from this, Google has also revealed the new features in store for Chrome in addition to several updates. The company also unveiled a preview of a Web Bundles API that will allow developers in distributing content across multiple formats.

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